The first monthly product launch of 2012 is coming early for Perth Mint coin collectors.
Set for launch on 3 January, the latest coin releases will be available for purchase via our collector website at one minute past midnight Western Standard time. (12.01am WST Tuesday 3 January 2012).
“Traditionally we announce details of new products around 9.00am Perth time every launch day. Recently, this has resulted in a stampede of online and telephone orders from within Australia, putting pressure on internal sales and administration systems,” Ron Currie, Sales & Marketing Director explained.
“We think this change is in the interest of our customers because we’ll be able to process some orders overnight before the busiest part of the day begins. By smoothing demand, we are hopeful of avoiding glitches which have proved frustrating to clients.”
Ron Currie said exceptionally strong demand for The Perth Mint’s Year of the Dragon suite of gold and silver coins in 2011 had highlighted the problems. As a result, the Mint is involved in a comprehensive review of its telephone, IT and customer support resources.
“Changes will take time to implement fully,” he said. “In the meantime, it is prudent to trial this kind of move to improve our customer service capability.”