This graph will be interesting to those who read our recent blog post New Coin Releases Come Early For Collectors In 2012.
In it we announced the online availability of our latest coins at just after midnight on Tuesday 3 January 2012.
As explained in that post, traditionally we announce details of new products around 9.00am Perth time on launch day. Recently, this has resulted in a stampede of online and telephone orders from within Australia, putting pressure on internal sales and administration systems.
The graph reveals the impact of the change of schedule. Even though January was not such a big month as November, it achieved a positive outcome.
The red line portrays the sharp rise in transactions in the first few hours of our November 2011 product launch.
In contrast, the blue line shows a more gently build up of transactions in January 2012, thanks to the earlier release hour.
As a consequence, our systems handled demand more effectively, resulting in improved levels of client satisfaction (although we did experience short-term difficulties with the availability of one product because of unrelated technical problems).
The result ensures that we will continue with this new practice. While it is encouraging, however, it is not the final solution to the underlying issues. Consequently, we remain fully committed to the complete review of our website, telephone, back-end systems and other support infrastructure.
This redevelopment is now in progress, but as I stated in the last post, the full extent of these changes will take time to implement fully.