Jan 272015

Smitten couples in Australia love to buy Valentine’s Day gifts, with research showing the average person is likely to spend $86 on their partner.

According to analysts at IBISWorld, annual Valentine’s Day spend during each of the past two years has exceeded $775 million. Top of the expenditure chart are romantic getaways, flowers, and chocolates/confectionary.


Other gifts on which love-struck Aussies are spending-up include quality dining, clothing, and, increasingly, jewellery and accessories – thanks to an increase in the variety of sparkly offerings available.

Gold-Goat-PendantIn line with these findings, jewellery sales on The Perth Mint website have been steadily expanding, with peaks occurring around Valentine’s Day and other gift-giving dates such as Christmas and Mother’s Day.

Coin-pendantSome of the first jewellery we offered online were gold pendants featuring our own Lunar coins. Coinwatch timepieces and ‘coin jewellery’ from Australian designers like Cotton & Co were added to provide buyers with some innovative alternative ideas.

Today, the jewellery pages feature an expansive range of glittering gifts – great news at this time of year for anyone searching for the perfect token of love to give their partner on the most romantic day of the year.

See the complete jewellery range on these pages:T_bar-pendant



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